In 2011, Tom and Kelley Gaines started Pink Zebra in Sugar Land, Texas after working together for 15 years in a candle making factory. 1997 was the first time they tried to introduce their melting wax sprinkles in 30 of the Bed & Bath stores but the product completely failed. Then, along with Colby Waisath, an experienced direct sales marketer, they took the company from the failure it started as to the stable direct sales company it is today. In just 10 years, Pink Zebra has gone from 300 consultants to 38,000 and is holding strong.
One reason, besides it’s creators strong vision for their product and future company, that Pink Zebra has grown so vast in 10 short years is because they realized their target audience was women, not only to consume the product but also to promote it. They structured their business model to allow their products to be sold by women to women. Tom Gaines is clear why they named it Pink Zebra; ” “Pink stands for the power of women,” and “zebras are unique in their stripes,” Tom says. “They’re like fingerprints—each one is unique. But together they’re stronger as a herd because the lions can’t pick them out. They’re all together in one confusing pattern.” Similarly, he says, “there are very powerful women that are strong individuals, but even stronger together—so that’s why we named it Pink Zebra.”
Pink Zebra believes in empowering women and creating a community where the members help and care for each other while earning a decent income from a business that can be worked at the owners decision. There are so many ways to hold parties these days, in home, online, through social media, having a party by text, and any other way you can come up with.